Digital Marketing Professional

Reach new professional heights and: 

  • Develop a global segment-wide marketing strategy 
  • Implement marketing tactics as part of strategy and based on customer research and relevant industry data 
  • Establish OKR measuring and reporting routines 
  • Imply marketing communications to strengthen brand identity and grow brand awareness across own channels and global network 
  • Successfully craft GTM strategies for new and existing products 
  • Work closely with Sales to implement product positioning and differentiation strategies 
  • Be integral part of multifunctional marketing team that successfully implement the marketing tactics 
  • Work within the department budget to develop cost-effective marketing plans 
  • Track all marketing and sales data and works closely with Sales department to adjust marketing campaigns in response to collected data and other feedback  
  • Work alongside Marketing, and Technical teams to ensure  brand growth, increase conversion rates through continuous improvement of product messaging, product pages, demos, scripts, sales materials, webinars, and competitive insights 
  • Thorough competitive research in key markets and segments 
  • Identify and translate the customer journeys  
  • Work alongside Marketing, and Technical teams to ensure  brand growth, increase conversion rates through continuous improvement of all marketing materials 
  • Bring the product portfolio further through customer feedback, market trends, innovations in the field 

If you have/are:

  • 5+ years in a Marketing leadership position 
  • Experience with international markets and global marketing strategy 
  • A strong drive for the art of communication towards passionate customers 
  • Well organized with attention to detail, result- and priorities-oriented 
  • Knowledge of digital & inbound marketing methodologies, funnels and frameworks 
  • Determined mind & problem-solving attitude 
  • Willingness to both strategize and help execute initiatives 
  • Educational background in a Marketing or Business-related field 
  • Fluency in English – both verbal and written 

Where:

Sofia

ScaleFocus is an European IT solutions delivery center. Enabling our global customer base through technology excellence, R&D and innovation, we are focusing on advanced engineering services and bespoke consultancy in the domains of Digital, Data and Cloud. Through team care and customer success obsession, we are engaging in fulfilling partnership journeys of open communication, respect, trust and drive for tangible business outcomes.

If you find the position interesting and would like to apply send us your CV.

Please note that only shortlisted candidates will be contacted for an interview.